01
Strategic session
We define the objective, context, and success criteria. We confirm participants, interaction format, and the expected business impact.
Outcome: a precise objective and clear project boundaries.
VIAJEGROUP • B2B
Corporate journeys and strategic business formats
We design environments where decisions are made, teams grow stronger, and long-term business relationships are built.
About the approach
We create an environment for business
Viajegroup designs corporate formats as a leadership tool.
From executive offsites to large-scale client programs — every experience is built around a business objective and a measurable outcome.
We create the context in which teams grow stronger, partnerships are formed, and strategic decisions are made.
Clients
Who we work with
01
Technology companies and startups
02
International distributed teams
03
Companies entering the Iberia and LATAM markets
04
Leadership teams and founders
05
Corporate clients of any scale
06
Investment funds and venture firms
Formats
Ways we work
Four scenarios for different business objectives — from leadership work to targeted networking in the context of major conferences.
01
Executive Offsite
Focused leadership work outside the office: context, decisions, and alignment on the next step.
Learn more →
02
Strategic Expeditions
Programs in motion where the route supports strategy: focus, rhythm, and a guided communication dynamic.
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03
Corporate client journeys
Multi-day programs for key clients, partners, and investors — a tool for strengthening client capital.
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04
Conference side events
Private dinners and curated networking alongside summits: a pre-selected group and a precise atmosphere.
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What unites all formats
Regardless of scale or geography, every Viajegroup format is built on the same core principles.
Bespoke architecture
Every project is designed from scratch around a specific leadership objective — no templates, no off-the-shelf scenarios. The format works as a tool.
Atmosphere as a lever
Atmosphere is a managed element: the level of privacy, the density of interaction, and the depth of dialogue. The environment increases focus and decision quality.
End-to-end logistics
Locations, transport, accommodation, venues, service, and timing — full operational delivery. Your team stays focused on strategy.
Guest selection
The group is key to the outcome: curated guests, balanced roles and interests. No random people — no random conversations.
Local expertise
Iberia and LATAM are our operating ground. Cultural context, business etiquette, and logistics reduce risk and increase outcome control.
How we work
Three stages. Clear structure. A controllable outcome.
02
Design
We design the architecture: rhythm, сценарий, touchpoints, privacy level, environment, and interaction logic — aligned to your objective.
Outcome: an agreed format model and a delivery plan.
03
Delivery
We take ownership of logistics and production: venues, timing, coordination, on-ground support. When needed — facilitation of the group dynamics.
Outcome: a controlled event with the intended effect.
After
We document agreements and the next step: what was decided, what launches next,
which contacts require follow-up. The format becomes part of your strategy — not a one-off episode.
Scale & flexibility
Three levels — aligned to the objective, the format, and contact dynamics. Not “the bigger, the better”, but exactly as many as needed for the outcome.
6–12 participants
Executive / core circle
For situations where trust, depth, and decision speed matter.
Best for
- founder / C-level negotiations
- finalizing agreements and “closing” a phase
- precision work with key partners or investors
Outcome:
dense contact, minimal noise, maximum meaning.
8–20 participants
Curated networking
A balance of scale and controllability. You can shape interaction dynamics and curate a strong guest list.
Best for
- side events during conferences
- client dinners and private gatherings
- building a partner ecosystem around the brand
Outcome:
high-quality connections, the right atmosphere, real introductions — without random people.
20–50+ participants
Brand & ecosystem
When you need to strengthen brand presence and gather a relevant environment around the company.
Best for
- branded events around conferences / summits
- strategic meetings with an extended partner circle
- “community + business” formats with moderation and programming
Outcome:
scale effect without losing control — through production, structure, and moderation.
Olga Lagunovich
Founder & Strategic Event Curator, Viajegroup
Designs closed-format corporate programs — executive offsites, side-events, and client journeys — as tools to strengthen partnerships, increase loyalty, and accelerate strategic decisions.
Professional background
- Strategy and executive consulting
- Financial modeling, investment logic, and risk management
- End-to-end design and delivery of complex programs
- Work with corporate and institutional clients
Today
International projects across Spain, Portugal, and LATAM — delivered with precision to business objectives, participant composition, and interaction architecture.
Start working together
Three steps — clear, focused, with a controllable outcome.
01
Discuss the objective
A short strategic session: goal, context, constraints, and success criteria.
02
Receive the concept
Format architecture: scenario, rhythm, guest composition, and interaction logic.
03
Deliver
End-to-end production and logistics through to the result.
→ Discuss your project
We’ll respond and propose the next step.
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Boutique journeys and strategic formats for business.
Spain · Portugal · Latin America
Spain · Portugal · Latin America
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